Insurance Age interview with Adiona founder and CEO Paul Harvey

New motor provider Adiona’s founder and CEO tells Insurance Age about his plans for the business and why it will be looking to work with brokers in the future

Start-up motor insurer Adiona sees huge opportunities in the UK motor market, according to founder and chief executive officer Paul Harvey.

Harvey told Insurance Age: “Eighty-five percent of the market right now is with price comparison websites, and that is unusual for anywhere in the world and it tells you that something’s not right with the market.”

“We should be, as a digital insurer, dramatically less expensive than an incumbent insurer.”

Adiona launched earlier this month and its focus will initially be on the aggregator market, but Harvey explained that its plan is to work with brokers in the future.

“If people are aligned with our view on fairness, transparency and putting customers first we should be completely aligned with brokers that want to find value for their customers,” Harvey continued.

Continue reading at Insurance Age.